Nissan Kids Amazing Trip

International Nissan Leaf 9-month roadshow

Briefing

The agency Hopscotch contacted us to produce an interactive experience for kids, to communicate the battery duration of the Nissan Leaf electric car. Our challenge was to design the installation and deliver it for a 9-month roadshow in France, Germany, Spain, Italy and the UK.

Concept

The idea was to ask the kids to customise a car on A4 paper, to scan it and watch on a screen its battery getting charged before it took a drive in different landscapes.

Production

We worked closely with the Hopscotch team on the storyboard, look and feel, and technical set-up for our WE ARE COLORS solution.

 

During the roadshow, the parents could receive per e-mail or share online a video recording of the animation .

 

We assisted the technical provider for the set up of the equipment.

 

On top of this, we delivered user statistics and data to Hopscotch every day.


Client: Nissan

Agency: Hopscotch

Technical provider: Centthor

France

 

51, rue Hoche

94200 Ivry sur Seine

 

T + 33 (0) 9 71 28 49 25

Germany

 

Weinsbergstraße 190

50825 KÖLN

 

T + 49 (0) 221 962 604 35

contact@a-blok.com

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