Mumm Art.Fair 2015

Reveal of the new design for sparkling wine bottles


The communication agency Thjnk asked us to create an interactive experience to promote the new design of Mumm’s sparkling wine bottles, designed by artist Alex Trochut, during ART.FAIR


We created an interactive mirror based on our WE ARE BODY™ solutions. The audience was invited to take pictures of their body filled up with interactive bubbles before printing and sharing them online.

In 4 days, 850 pictures were printed and 130 e-mails sent.


We developed the project concept, designed the graphical interface, develop the interactive installation, coordinated the technical installation and performed on-site supervision.

Client: Rotkäppchen-Mumm Sektkellereien GmbH

Agency: Thjnk

Event: ART.FAIR Cologne 2015. Project renewed for the wine show in March 2016

Technical provider: Lang AG

Artist: Alex Trochut




51, rue Hoche

94200 Ivry sur Seine


T + 33 (0) 9 71 28 49 25



Weinsbergstraße 190

50825 KÖLN


T + 49 (0) 221 962 604 35

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