Mumm Art.Fair 2015

Reveal of the new design for sparkling wine bottles

Briefing

The communication agency Thjnk asked us to create an interactive experience to promote the new design of Mumm’s sparkling wine bottles, designed by artist Alex Trochut, during ART.FAIR

Concept

We created an interactive mirror based on our WE ARE BODY™ solutions. The audience was invited to take pictures of their body filled up with interactive bubbles before printing and sharing them online.

In 4 days, 850 pictures were printed and 130 e-mails sent.

Production

We developed the project concept, designed the graphical interface, develop the interactive installation, coordinated the technical installation and performed on-site supervision.

Client: Rotkäppchen-Mumm Sektkellereien GmbH

Agency: Thjnk

Event: ART.FAIR Cologne 2015. Project renewed for the wine show in March 2016

Technical provider: Lang AG

Artist: Alex Trochut

 

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