BMW Art Cars Paris

Launch of BMW i8

Briefing

The agency Creative Events was in charge of the launch of the BMW i8 in the Champs Elysées flagship store in Paris. For VIP customers, they created for the VIP customers an online competition to win a ticket to Art Basel Miami and asked us to engage them.

Concept

We used YrWALL DIGITAL GRAFFITI with an extra social sharing feature to let the guests customise the i8, print their artwork and take part in the competition.

Production

We prepared the i8 background images and worked with the graffiti collective Rio Fluo to entertain the audience.

We delivered all user data to our client to finalise the competition.


Client: BMW flagship store Paris

Agency and photo credit: Creative Events

Artists: Rio Fluo Collective

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